What Is SEO And How Does It Work

With how the internet and IT technology has experienced significant developments over the past 50 years. With nearly 200 million active websites and over 250 million active blogs online today, the online world has truly exploded.

Because of this, small business owners, bloggers, and website managers face an increasingly difficult task in getting their website found by new website visitors. It can take a lot of work to cultivate a good online audience.

However, once you do start to gather traction, the benefit of all of your hard work will pay off in the end.

So how do you increase website visitors and get your website out there and ready to be found?

If you want to secure the future of your business, then you need to embrace the beauty of digital marketing and Search Engine Optimization (SEO).

What Is SEO And Why It Is Important?

SEO can be simply defined as the process or activity that makes sure your website is picked up by search engines. Common activities involved with SEO include creating not only high-quality content but also content around certain keywords while building backlinks. Over 70% of all internet traffic begins with a search query from a search engine such as Google and Bing.

There are two types of search results; paid and organic. Organic search results are natural results that are ranked purely based on merit. In other words, their high ranking is not sponsored by Google. The Google algorithm deems organic results to be the most authoritative and trustworthy businesses. Paid results, on the other hand, are ads that appear above or below the organic results.

Why do you need to make sure that your business website is ranking well? Because it could greatly boost your Return On Investment (ROI). While SEO has been around for years, not many business owners trust it or even know how to use SEO strategies and to amplify the presence of their business online.

Understanding how SEO works can prove to be the difference in your company’s sales. An SEO professional is equipped with the skills to know what your business will need and when. Some of the skills provided by an SEO professional would include:

Content Creation

To determine how relevant your website is, search engines use the content on your site. To help improve your ranking, your content needs to include the right words. A good SEO professional will make sure they populate your website with relevant keywords to make it stand out.
On top of helping with the ranking of your website, good content will also serve as a way of giving your clients something to read and share on their different platforms.

Key Word Research

Before taking any action, any good SEO company will first research the keywords and phrases associated with your products and services. The right keywords are important because through them you can reach your target audience.

Keyword research is also important because it will help your small business with the perfect strategy that is needed to improve your rankings on the selected key phrases.

Quality Link Building

In the world of SEO, link building is important. Link building is getting high-value links that direct your articles to a different website. Any small business needs an SEO company that will help them build natural and timely links to their website. Not only are quality links a great way of establishing your presence online, but it is also a way to improve it.

Content Management

While the process of creating, writing content, collecting data and delivering high-quality content for your site might seem like a lot of work, it does not have to be. SEO helps design the content of your design in such a way that it will attract prospective customers to your site. This, coupled up high and relevant will ensure that your site performs even better.


Every SEO professional is well versed in what they can offer, their charges and the guarantees they can offer their clients and that is why you should contact us to offer the very best in the improvement of your rankings, creating content, optimizing your website and much more. The future of your business lays in search engine optimization. Don’t fight it, just embrace it.

What Are Google Algorithm Updates And Why Should I Care?

Google and other search engine providers are constantly looking to improve their end-user experience. This is exactly why you will find they update their algorithm regularly throughout the year. 

The algorithm is typically updated hundreds of times per year. A lot of the updates that occur will go completely unnoticed. However, there are occasional significant updates that can dramatically impact overall results and the strategy to rank high within the search engines. 

Below, we will be going over more information on what these algorithm updates are and why you should care.

What Are Algorithm Updates?

An algorithm update is a term that refers to the changes to the equation that Google and other search engine providers use to effectively calculate what websites should rank within the search engine results. It refers to any change within the equation used, therefore, it could be a minor or major update. 

Google and other providers are constantly looking to tweak the way they rank websites to optimize the end-user experience. It could be something as simple as changing the importance of having a mobile-friendly site or something as complex as domain authority or backlinks.

How Often Is The Algorithm Updated?

As mentioned previously, Google and other providers are constantly pumping out updates to improve the end-users search experience and to optimize their own services. 

Therefore, you saw major overhauls that were led by the rise in mobile usage, the importance of social media, and even to improve the Google Maps experience.

Why Should I Care?

1. It Impacts Your Results

Whether you like it or not, these major algorithm updates can dramatically impact your search engine rankings. 

A lot of the major updates have directly impacted millions of rankings. This is especially true if the overhaul is something that puts your website in a poor light. 

For instance, if you didn’t inherently focus on improving the mobile optimization of your website before the update that centered around the importance of mobile optimization, you would have received a significant penalty from Google directly reflected within the rankings. After all, Google wants to ensure that they are providing their users with the best possible search engine browsing experience. 

This is why it is so important to stay abreast of the latest changes happening within the SEO industry. Otherwise, you risk falling behind and getting penalized within the rankings. 

2. Less Traffic

Search engines are the number one source of traffic for a majority of websites.

Because of this, you should care about the rankings you can achieve within the search engines for related keywords and phrases as it will have a direct impact on your number of web visits from the search engines. 

This can lead you to have to spend more money on paid traffic sources which can have a direct negative impact on your website/business’ bottom line. 

Every business will feel the negative impact of having less organic traffic flowing to their site. 

3. Long-Term Implications

Unfortunately, these updates can have long term ramifications on your site.

After getting penalized for a specific update, you risk falling behind within the rankings for a fairly significant period. 

These updates can tank your rankings over the long haul and it can take a while to recover from the penalties. This is why it is so crucial to ensure that you are spending a lot of time and energy following the changes happening within the industry. 

Major algorithm updates like Penguin and Hummingbird have had very long term implications for all webmasters as it changed the entire way Google crawled websites to ensure that high ranking websites had high-quality content.

In the end, it is very important to stay up-to-date with the latest changes happening within the SEO industry. The negative and even positive impacts of algorithm changes can have a long term impact on your site’s overall rankings. 

Therefore, you want to ensure that you are adhering to the changes and making adjustments with your search engine optimization strategies and your website’s core functionality and design to maximize your efforts. 

By staying abreast of the changes, you can put your website in the best position to achieve the highest possible rankings and to generate the most organic traffic directly to your site.