There is an old saying that ‘content is king’ but that is only partly true. After all, if you fill your website with poorly written content, it isn’t going to have the long term benefits you desire. Only great content will work for you now and into the future.
SEO is the process of ranking a website and the way Google ranks those sites has changed. Although it is still important to consider on-page and off-page SEO for ranking purposes, the role of content has also increased. If you aren’t writing great content for your website, you can’t hope to rank at the top.
That is why many people are wondering how to create great content and what it is that makes content great? Let’s take a look at a few of those factors.
1. Make Sure To Do Your Research
Not everyone who is writing content for a website or blog is going to be an expert on the subject. If you are unsure on any matter, make sure you verify the facts before you post anything. If someone finds an error in your content, it will cause you to lose credibility and you won’t be able to gain it back.
2. Make Sure The Grammer Is Correct
Nothing is worse than going to a professional website and reading content that is grammatically incorrect. Admittedly, not everyone is going to be a literary genius but you can use tools, such as grammarly.com to ensure that the majority of the mistakes are weeded out before you post.
3. Make it Scannable
You could write the perfect article for your website but let’s face it, nobody is going to sit and read it word for word. Very few people actually read content online, they scan it and then go back and fill in the gaps if needed.
That is why you need to make your content scannable. In essence, you are giving the people what they want and you will be rewarded for it. Use plenty of sub-headlines, bullet lists, and some pictures. If there is something critical that they need to read, make it bold or a different color.
3. Make Your Content Digestible
When you do a search on Google, click on a link, and land on a page with a huge block of text as the first paragraph, what do you do? Most people will just back out of the page, never to return again. That is bad enough but what they do next makes it worse. They choose another link on Google.
This is something known as pogo-sticking and it is very bad for your SEO. It sends a signal to Google that your website doesn’t have what the people want and Google is all about the user experience.
Keep your paragraphs short, perhaps only 2 or 3 sentences each. You should also try to break things up in a logical way so that the article flows from one paragraph to the next.
4. Get to the Point
One of the problems that many websites have with their content is that they just don’t get to the point. It’s hard enough to get people to look beyond your title, let alone to read beyond the first paragraph.
Give them a taste of what they will get in the article right away. Don’t mince words, get to the point and then stay on point.
When you do this, it is known as greasing the chute. Typically, your call to action (buy, join, leave email, etc) is at or near the bottom of the page. You want to let your content take them by the hand and pull them down through the article to the conclusion.
5. Hire a Writer
One other thing to consider is hiring a writer. It may take some footwork on your part to find a quality writer but once you have them, they will be a valuable resource.
Don’t expect to find the perfect writer on your first try. Sometimes, you will find a dud first. Keep up the effort and before you know it, you will have quality content on demand.
You can then let them work on your website and spend the time you save working on your business.