Guide to Local SEO

What is local SEO?

Local SEO is the process of making sure your website is optimized for a specific geographic area, like a city or county. Local SEO is the practice of ensuring that the search engines will rank your website for a specific location or region (often based on your physical address).

The SEO landscape has changed in the past few years with paid ads now being the main way that businesses advertise on search engines (instead of organic or natural search results). This change has created a digital marketing landscape that is more competitive than ever and has in turn left small businesses in the dust as they simply don’t have the resources to compete with large corporations.

However, with local SEO, smaller businesses still have the ability to be seen by their customers when they search for a service or product. Local SEO has become increasingly important as the number of searches done on mobile devices has increased to over 60% of all searches. Mobile searches often result in actual purchases on the spot!

What are the top 5 strategies for improving your local SEO?

1. Choose a name that is relevant to your location

One of the top local SEO tips is to make sure that you are choosing a name for your website that is specific to your business’s location. If you choose a name that is too generic, you could have problems in SERPs such as Google Places, Facebook, and other social media platforms that are location-specific. Even Yelp is creating its own search algorithm and is now ranking businesses based on where users are searching for a service or product.

2. Register your location on Google My Business

If your business is located in the United States, the first thing you should do is register your business with Google My Business to be able to edit your business information, including your business hours, phone number, address, etc. This is crucial for local SEO because this information is correlated with your listing in SERPs. If you don’t have an address and phone number, the search engine will not show your listing when users search for your type of business.

3. Register your business on other local online business directories

In addition to Google My Business, there are many local business directories that you can register your business on to help improve your local SEO. Some of the more important ones include Yelp, Bing, Facebook, and Foursquare. These directory sites allow you to verify your business, write a description about your business that you can optimize for search, and have a profile picture or even a video that users can click on for more information.

4. Optimize your business name, address, and description

Once you have registered your business with the major local business directories, you can then optimize your information. If you have a home-based business, you may want to consider registering your mailing address as a business address because in some cases, the search engines will not rank a home address for a service or product-related business.

One of the most important things you should do is optimize the business name and description. If your name is long or doesn’t relate to your business, you may want to consider shortening it to something more relevant or even changing it altogether. The description should be a paragraph version of what you would put on your physical business card. This will ensure that you are optimizing the right keywords to help users find your business when they search for it online through the search engines.

5. Optimize your website and content

With local SEO, it is important to know who your target audience is. Once you have that knowledge, you can begin to optimize your content for local SEO. Some of the most important aspects of local SEO include ensuring that you have your Google My Business address verified on your website, optimizing your images, and your website’s title, meta description, and URL.

Every time you create a new piece of content, you should imagine what your potential customers will be searching for in order to read that content. For example, if you are a business that sells car parts, you may want to make sure you include the keywords “car parts”, “auto parts”, or “automotive parts” (or a variation of) to ensure that your content is seen by those that are searching for your type of product or service.

As you can see, local SEO is very important for small businesses. With these five basic tips, you can start to optimize your website for local SEO and improve your search engine results.

How does SEO help with local marketing?

SEO is the foundation of a successful local marketing campaign. With SEO in place, web visitors are able to find you, get a feel for the services you offer, and even read reviews about your business. With SEO in place, you will also be able to show up when someone searches for local businesses.

As mentioned previously, organic search results are the #1 way that customers find local businesses. In these results, local businesses tend to be ranked higher if they have a strong SEO presence. This can be the difference between being the first result or being pushed back to the fifth page of results where you lose the majority of your potential customers.

How does SEO help with social media?

Social media has become one of the most important aspects for any local business. However, to be successful you must have a presence on each social media platform that your customer uses.

With SEO in place, you will be able to show up for local searches on a multitude of social media platforms. For example, if a customer searches for [houston plumber] on Google, you should show up for these searches on Facebook, Instagram, Twitter, and other social media platforms.

This is important because many customers do not want to put in a specific keyword search on every social media platform, so by showing up organically for these searches, you will be able to capture these customers and get them to engage with your posts.

How does SEO help with local directory listings?

Local directory listings are one of the best ways to get organically ranked in local SEO. In fact, some customers do not even use Google if they are searching for a specific local business. Instead, they frequently use a local business directory to find a business they are looking for.

There are a number of local business directories you can get added to in order to improve your local SEO. Some of the more popular ones include:

  • Google Maps
  • Manta
  • Yelp
  • Super Pages
  • City Search
  • Yahoo! Local
  • Business.com
  • City Search
  • Zomato
  • Foursquare

Each of these platforms allows you to create a business listing, including a description of your business, a profile picture, and a link to your website. By creating a local business listing on each of these platforms, you will be able to improve both your local and organic SEO.

Lastly, local directories are important because often you will be able to verify your address if you are a local business owner (which will improve your local SEO).

If your business is located in the United States, make sure that you claim your business listing with Google My Business, which is the main local directory by Google that will help businesses verify their address and create listings for each one of the above-mentioned sites.

How does SEO help with local mobile searches?

Mobile searches have increased dramatically in the past few years and this trend will only continue as the years go on. It is important that your business is showing up for mobile searches, especially if your business location has a high volume of foot traffic.

Many local businesses can see a large percentage of their business coming through mobile searches. Considering that many mobile users are looking for a service or product on the spot, having a strong local SEO presence can make or break a business’s success.

In Conclusion

SEO is a tried and true method that has been used for over 10 years to improve your website’s visibility around the web. Local SEO has become increasingly important in today’s digital marketing landscape as customers are searching for services and products on a local level.

With this post, you should now be able to understand how SEO can help with local SEO. SEO is the foundation for your local marketing strategy, and by making sure your website is optimized for local SEO, you will be able to get more customers through your door.

What Is SEO And How Does It Work

With how the internet and IT technology has experienced significant developments over the past 50 years. With nearly 200 million active websites and over 250 million active blogs online today, the online world has truly exploded.

Because of this, small business owners, bloggers, and website managers face an increasingly difficult task in getting their website found by new website visitors. It can take a lot of work to cultivate a good online audience.

However, once you do start to gather traction, the benefit of all of your hard work will pay off in the end.

So how do you increase website visitors and get your website out there and ready to be found?

If you want to secure the future of your business, then you need to embrace the beauty of digital marketing and Search Engine Optimization (SEO).

What Is SEO And Why It Is Important?

SEO can be simply defined as the process or activity that makes sure your website is picked up by search engines. Common activities involved with SEO include creating not only high-quality content but also content around certain keywords while building backlinks. Over 70% of all internet traffic begins with a search query from a search engine such as Google and Bing.

There are two types of search results; paid and organic. Organic search results are natural results that are ranked purely based on merit. In other words, their high ranking is not sponsored by Google. The Google algorithm deems organic results to be the most authoritative and trustworthy businesses. Paid results, on the other hand, are ads that appear above or below the organic results.

Why do you need to make sure that your business website is ranking well? Because it could greatly boost your Return On Investment (ROI). While SEO has been around for years, not many business owners trust it or even know how to use SEO strategies and to amplify the presence of their business online.

Understanding how SEO works can prove to be the difference in your company’s sales. An SEO professional is equipped with the skills to know what your business will need and when. Some of the skills provided by an SEO professional would include:

Content Creation

To determine how relevant your website is, search engines use the content on your site. To help improve your ranking, your content needs to include the right words. A good SEO professional will make sure they populate your website with relevant keywords to make it stand out.
On top of helping with the ranking of your website, good content will also serve as a way of giving your clients something to read and share on their different platforms.

Key Word Research

Before taking any action, any good SEO company will first research the keywords and phrases associated with your products and services. The right keywords are important because through them you can reach your target audience.

Keyword research is also important because it will help your small business with the perfect strategy that is needed to improve your rankings on the selected key phrases.

Quality Link Building

In the world of SEO, link building is important. Link building is getting high-value links that direct your articles to a different website. Any small business needs an SEO company that will help them build natural and timely links to their website. Not only are quality links a great way of establishing your presence online, but it is also a way to improve it.

Content Management

While the process of creating, writing content, collecting data and delivering high-quality content for your site might seem like a lot of work, it does not have to be. SEO helps design the content of your design in such a way that it will attract prospective customers to your site. This, coupled up high and relevant will ensure that your site performs even better.

Conclusion

Every SEO professional is well versed in what they can offer, their charges and the guarantees they can offer their clients and that is why you should contact us to offer the very best in the improvement of your rankings, creating content, optimizing your website and much more. The future of your business lays in search engine optimization. Don’t fight it, just embrace it.

What Are Google Algorithm Updates And Why Should I Care?

Google and other search engine providers are constantly looking to improve their end-user experience. This is exactly why you will find they update their algorithm regularly throughout the year. 

The algorithm is typically updated hundreds of times per year. A lot of the updates that occur will go completely unnoticed. However, there are occasional significant updates that can dramatically impact overall results and the strategy to rank high within the search engines. 

Below, we will be going over more information on what these algorithm updates are and why you should care.

What Are Algorithm Updates?

An algorithm update is a term that refers to the changes to the equation that Google and other search engine providers use to effectively calculate what websites should rank within the search engine results. It refers to any change within the equation used, therefore, it could be a minor or major update. 

Google and other providers are constantly looking to tweak the way they rank websites to optimize the end-user experience. It could be something as simple as changing the importance of having a mobile-friendly site or something as complex as domain authority or backlinks.

How Often Is The Algorithm Updated?

As mentioned previously, Google and other providers are constantly pumping out updates to improve the end-users search experience and to optimize their own services. 

Therefore, you saw major overhauls that were led by the rise in mobile usage, the importance of social media, and even to improve the Google Maps experience.

Why Should I Care?

1. It Impacts Your Results

Whether you like it or not, these major algorithm updates can dramatically impact your search engine rankings. 

A lot of the major updates have directly impacted millions of rankings. This is especially true if the overhaul is something that puts your website in a poor light. 

For instance, if you didn’t inherently focus on improving the mobile optimization of your website before the update that centered around the importance of mobile optimization, you would have received a significant penalty from Google directly reflected within the rankings. After all, Google wants to ensure that they are providing their users with the best possible search engine browsing experience. 

This is why it is so important to stay abreast of the latest changes happening within the SEO industry. Otherwise, you risk falling behind and getting penalized within the rankings. 

2. Less Traffic

Search engines are the number one source of traffic for a majority of websites.

Because of this, you should care about the rankings you can achieve within the search engines for related keywords and phrases as it will have a direct impact on your number of web visits from the search engines. 

This can lead you to have to spend more money on paid traffic sources which can have a direct negative impact on your website/business’ bottom line. 

Every business will feel the negative impact of having less organic traffic flowing to their site. 

3. Long-Term Implications

Unfortunately, these updates can have long term ramifications on your site.

After getting penalized for a specific update, you risk falling behind within the rankings for a fairly significant period. 

These updates can tank your rankings over the long haul and it can take a while to recover from the penalties. This is why it is so crucial to ensure that you are spending a lot of time and energy following the changes happening within the industry. 

Major algorithm updates like Penguin and Hummingbird have had very long term implications for all webmasters as it changed the entire way Google crawled websites to ensure that high ranking websites had high-quality content.

In the end, it is very important to stay up-to-date with the latest changes happening within the SEO industry. The negative and even positive impacts of algorithm changes can have a long term impact on your site’s overall rankings. 

Therefore, you want to ensure that you are adhering to the changes and making adjustments with your search engine optimization strategies and your website’s core functionality and design to maximize your efforts. 

By staying abreast of the changes, you can put your website in the best position to achieve the highest possible rankings and to generate the most organic traffic directly to your site.