Google and other search engine providers are constantly looking to improve their end-user experience. This is exactly why you will find they update their algorithm regularly throughout the year.
The algorithm is typically updated hundreds of times per year. A lot of the updates that occur will go completely unnoticed. However, there are occasional significant updates that can dramatically impact overall results and the strategy to rank high within the search engines.
Below, we will be going over more information on what these algorithm updates are and why you should care.
What Are Algorithm Updates?
An algorithm update is a term that refers to the changes to the equation that Google and other search engine providers use to effectively calculate what websites should rank within the search engine results. It refers to any change within the equation used, therefore, it could be a minor or major update.
Google and other providers are constantly looking to tweak the way they rank websites to optimize the end-user experience. It could be something as simple as changing the importance of having a mobile-friendly site or something as complex as domain authority or backlinks.
How Often Is The Algorithm Updated?
As mentioned previously, Google and other providers are constantly pumping out updates to improve the end-users search experience and to optimize their own services.
Therefore, you saw major overhauls that were led by the rise in mobile usage, the importance of social media, and even to improve the Google Maps experience.
Why Should I Care?
1. It Impacts Your Results
Whether you like it or not, these major algorithm updates can dramatically impact your search engine rankings.
A lot of the major updates have directly impacted millions of rankings. This is especially true if the overhaul is something that puts your website in a poor light.
For instance, if you didn’t inherently focus on improving the mobile optimization of your website before the update that centered around the importance of mobile optimization, you would have received a significant penalty from Google directly reflected within the rankings. After all, Google wants to ensure that they are providing their users with the best possible search engine browsing experience.
This is why it is so important to stay abreast of the latest changes happening within the SEO industry. Otherwise, you risk falling behind and getting penalized within the rankings.
2. Less Traffic
Search engines are the number one source of traffic for a majority of websites.
Because of this, you should care about the rankings you can achieve within the search engines for related keywords and phrases as it will have a direct impact on your number of web visits from the search engines.
This can lead you to have to spend more money on paid traffic sources which can have a direct negative impact on your website/business’ bottom line.
Every business will feel the negative impact of having less organic traffic flowing to their site.
3. Long-Term Implications
Unfortunately, these updates can have long term ramifications on your site.
After getting penalized for a specific update, you risk falling behind within the rankings for a fairly significant period.
These updates can tank your rankings over the long haul and it can take a while to recover from the penalties. This is why it is so crucial to ensure that you are spending a lot of time and energy following the changes happening within the industry.
Major algorithm updates like Penguin and Hummingbird have had very long term implications for all webmasters as it changed the entire way Google crawled websites to ensure that high ranking websites had high-quality content.
In the end, it is very important to stay up-to-date with the latest changes happening within the SEO industry. The negative and even positive impacts of algorithm changes can have a long term impact on your site’s overall rankings.
Therefore, you want to ensure that you are adhering to the changes and making adjustments with your search engine optimization strategies and your website’s core functionality and design to maximize your efforts.
By staying abreast of the changes, you can put your website in the best position to achieve the highest possible rankings and to generate the most organic traffic directly to your site.